Consumer products are classified as convenience, shopping, and specialty.

Question

Quizplus · Accepted Answer

Consumer products are indeed classified into these three categories based on consumer buying behavior and the nature of the product. Convenience products are those that are bought frequently and with minimal thought, such as groceries. Shopping products are those that consumers spend time comparing quality, price, and style across different sellers, such as furniture or clothing. Specialty products are those that have unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort, such as luxury cars or high-end electronics.

Consumer Products Are Classified as Convenience, Shopping, and Specialty