Aspirin has been used for almost a century to treat pain, as well as to reduce inflammation and fever.Recent studies indicate that the regular use of low-dosage aspirin can reduce the incidence of heart attacks and strokes.Bayer Company is trying to capitalize on this new finding and increase sales to potential customers by which of the following strategies?
A) Market Penetration
B) Market Development
C) Product Development
D) Product Diversification

Question

Quizplus · Accepted Answer

Market development involves expanding the company's market for existing products through new channels or targeting new customer groups. Bayer Company is trying to increase sales to potential customers, which falls under the category of market development.

Aspirin Has Been Used for Almost a Century to Treat