Who is primarily responsible for achieving cooperation that resolves conflict among marketing channel members?

Question

Quizplus · Accepted Answer

The channel captain, who is typically the member with the most power or influence in the marketing channel, is primarily responsible for achieving cooperation that resolves conflict among marketing channel members. They are responsible for guiding and coordinating the activities of other channel members to ensure that they work together cohesively and achieve mutually beneficial outcomes.

Who Is Primarily Responsible for Achieving Cooperation That Resolves Conflict