Direct selling plays a significant role in business-to-business, but not consumer products marketing.

Question

Quizplus · Accepted Answer

This statement is false. Direct selling can play a significant role in both business-to-business and consumer products marketing. Direct selling involves selling products or services directly to consumers or businesses through personal interactions, demonstrations, and other sales techniques, bypassing traditional retail channels. This approach can be effective for a wide range of products and industries, depending on factors such as the product complexity, target audience, and competitive landscape. Many companies use direct selling as part of their overall marketing strategy to build brand awareness, generate leads, and drive sales.

Direct Selling Plays a Significant Role in Business-To-Business, but Not