ACME Inc.is issuing a press release announcing a new product and the benefits it offers.Which of the following BEST describes this strategy?

Question

Quizplus · Accepted Answer

The strategy described in the scenario is marketing public relations, which involves utilizing public relations tactics to promote a product or service. In this case, ACME Inc. is using a press release to generate publicity and highlight the benefits of their new product. Direct marketing and advertising typically involve more direct promotion to customers, while guerrilla marketing is typically a more unconventional and attention-grabbing approach to promotion.

ACME Incis Issuing a Press Release Announcing a New Product and and the Benefits