Promotional activity that accentuates a product's value is intended to convince consumers not only to purchase the product, but also that the product deserves a higher price.

Question

Quizplus · Accepted Answer

Promoting a product's value is aimed at demonstrating the benefits and worth of the product, persuading consumers to believe that the product is worth spending more money on.

Promotional Activity That Accentuates a Product's Value Is Intended to Convince