The promotional mix comprises the elements of product, price, promotion, and distribution.

Name: The promotional mix comprises the elements of product, price, promotion, and distribution.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The promotional mix specifically refers to the blend of advertising, sales promotion, public relations, personal selling, and direct marketing a company uses to pursue its advertising and marketing objectives; it does not include product and price, which are part of the overall marketing mix.

The Promotional Mix Comprises the Elements of Product, Price, Promotion