A firm that tries to associate itself with a major event like the Olympics but is not an official sponsor is practising ambush marketing.

Name: A firm that tries to associate itself with a major event like the Olympics but is not an official sponsor is practising ambush marketing.
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Question

Quizplus · Accepted Answer

Ambush marketing is a strategy where a company tries to associate itself with a major event without being a official sponsor. It is often seen as an unethical practice by the event organizers and official sponsors.

A Firm That Tries to Associate Itself with a Major