"Why not send a cheque today?" is a poor ending for a direct mail letter.Why?
A) Questions aren't a good idea in a direct mail letter.
B) The question lacks you-attitude, and therefore seems obnoxious.
C) The question lacks positive emphasis, and therefore encourages a "no."
D) This question makes the action sound too easy, and won't grab a reader's attention.
Correct Answer:
Verified
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