Which of the following would be the LEAST effective content for the body of a sales letter?
A) Information readers will find useful even if they do not buy or give.
B) Stories about how the product was developed or what the organization has done.
C) Stories that use subliminal messages to convince readers to buy a product or make a contribution.
D) Word pictures of readers using the product and enjoying its benefits.
Correct Answer:
Verified
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