What is likely to be a primary component of a firm's promotional mix when consumers are geographically concentrated?

Question

Quizplus · Accepted Answer

When consumers are geographically concentrated, personal selling becomes a more viable and effective component of a firm's promotional mix. This is because the sales force can more easily and cost-effectively reach and interact with a concentrated target audience, allowing for personalized communication and relationship building.

What Is Likely to Be a Primary Component of a Firm's