What is the part of the sales process consisting of identifying potential customers called?

Question

Quizplus · Accepted Answer

Prospecting is the part of the sales process in which salespeople identify potential customers by searching for leads through various sources such as referrals, cold calling, networking events, social media platforms, etc. It is a crucial step in the sales process as it helps salespeople to find new business opportunities and increase their customer base.

What Is the Part of the Sales Process Consisting of Identifying