What is the salesperson's initial contact with the prospective customer called?

Question

Quizplus · Accepted Answer

The initial contact with a prospective customer is called the approach. It is the first step in the selling process where the salesperson attempts to create a favorable impression and establish a connection with the prospect. The approach can be made in person, over the phone, or via email and should be tailored to the specific needs and interests of the prospect. The goal of the approach is to capture the prospect's attention and start a conversation that can lead to a successful sale.

What Is the Salesperson's Initial Contact with the Prospective Customer