In the sales process, who is a person that not only needs a product, but also has the resources and authority to purchase it?

Question

Quizplus · Accepted Answer

A qualified prospect is a person who not only needs a product but also has the resources and authority to purchase it. This is an essential criterion in the sales process as it helps the salesperson focus their efforts on individuals who have a higher likelihood of making a purchase. A qualified candidate may have the necessary resources but not the authority, a potential customer may not have the resources, and an interested customer may not have either the resources or the authority.

In the Sales Process, Who Is a Person That Not