If a product or service being sold requires relatively little special handling, marketers typically emphasize personal selling in their promotional mix.

Question

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Marketers typically emphasize personal selling for products or services that require a lot of special handling or are highly complex, as these products often need a detailed explanation or customization. For products requiring little special handling, other promotional mix elements like advertising or sales promotion are often more emphasized.

If a Product or Service Being Sold Requires Relatively Little