Highly technical or specialized business products are usually sold by a sales force that is organized along product category lines rather than customer types.

Question

Quizplus · Accepted Answer

Highly technical or specialized business products often require a deep understanding of the product's features, applications, and benefits, which is more effectively managed by a sales force organized by product category. This allows sales representatives to develop expertise in specific products, leading to more effective sales strategies and customer support.

Highly Technical or Specialized Business Products Are Usually Sold by a Sales