A sales talk that presents a product or service in terms that are meaningful to the buyer is referred to as a "features-benefits" presentation.

Name: A sales talk that presents a product or service in terms that are meaningful to the buyer is referred to as a "features-benefits" presentation.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A "features-benefits" presentation focuses on explaining the features of a product or service in a way that highlights the benefits to the buyer, making it more meaningful and relevant to them.

A Sales Talk That Presents a Product or Service in Terms