If we were measuring customers' age, income, gender, education, occupation, marital status, etc., we would be measuring:
A) attitudes/opinions.
B) psychological/lifestyle characteristics.
C) demographic/socioeconomic characteristics.
D) behavior and perceptions.
E) none of the above.

Question

Quizplus · Accepted Answer

We would be measuring demographic/socioeconomic characteristics, which include age, income, gender, education, occupation, marital status, etc. These characteristics help to identify and understand different segments of the population based on their common characteristics.

If We Were Measuring Customers' Age, Income, Gender, Education, Occupation