John's purchase behavior is influenced by his hobbies of golf, working out, and fishing; his interest in cars, music, and travel; and his deeply held political beliefs on immigration and his opinions on saving the environment. All of these are part of the personal influence factor called:
A) attitude.
B) socioeconomic characteristics.
C) beliefs.
D) lifestyle.
E) demographics.

Question

Quizplus · Accepted Answer

John's hobbies, interests, political beliefs, and opinions shape his way of life or lifestyle, which has a significant influence on his purchase behavior. Therefore, lifestyle is the correct answer. Attitude, beliefs, and demographics are also personal influence factors, but they do not encompass all of John's personal characteristics that influence his purchase behavior. Socioeconomic characteristics are not mentioned as influencing factors in the given information about John.

John's Purchase Behavior Is Influenced by His Hobbies of Golf