Procter & Gamble, the manufacturer of Olay skin lotion, has traditionally targeted women over 30 years of age. This is an example of:
A) demographic segmentation.
B) racial segmentation.
C) psychographic segmentation.
D) ethnic segmentation.
E) regional segmentation.

Question

Quizplus · Accepted Answer

Procter & Gamble is using demographic segmentation, which involves dividing the market based on characteristics such as age, gender, income, and education level. In this case, they are targeting women over 30 years of age.

Procter & Gamble, the Manufacturer of Olay Skin Lotion, Has