Frito-Lay's division of snackers into two categories was based on the:
A) attitudes and opinions of the customers.
B) aided recall of the consumers.
C) lifestyle analysis of the consumers.
D) knowledge of the product.
E) literacy levels of the consumers.

Question

Quizplus · Accepted Answer

Frito-Lay divided snackers based on a lifestyle analysis, which involves understanding the habits, preferences, and behaviors of consumers.

Frito-Lay's Division of Snackers into Two Categories Was Based on The