Which of the following refers to choices about product attributes, distribution strategy, communication strategy, and pricing strategy that a firm offers its targeted markets?
A)Market imperfections
B)Marketing mix
C)Marketing intermediaries
D)Marketing objectives
E)Marketing plan

Question

Quizplus · Accepted Answer

The marketing mix is the set of choices the firm offers to its targeted markets. The four elements that constitute a firm's marketing mix are: product attributes, distribution strategy, communication strategy, and pricing strategy.

Which of the Following Refers to Choices About Product Attributes