Which of the following is an advantage of longer distribution channels?
A)Decreased profit margins
B)Lower markups
C)Lower product prices
D)Reduced selling costs in concentrated retail sectors
E)Greater market access

Question

Quizplus · Accepted Answer

The benefits of using a longer distribution channel outweigh the drawbacks. One benefit of a longer channel is that it cuts selling costs when the retail sector is very fragmented. Another benefit of using a longer channel is market access-the ability to enter an exclusive channel.

Which of the Following Is an Advantage of Longer Distribution