When are source effects damaging for an international business?
A)When promotional messages are used to stress the positive performance attributes of its product
B)When fewer firms compete for the attention of prospective customers in developing countries
C)When the firm's marketing strategy emphasizes personal selling rather than mass media advertising
D)When potential consumers in a target country have a bias against foreign firms
E)When international businesses deemphasize their foreign origins

Question

Quizplus · Accepted Answer

Source effects occur when the receiver of the message evaluates the message on the basis of status or image of the sender. Source effects can be damaging for an international business when potential consumers in a target country have a bias against foreign firms.

When Are Source Effects Damaging for an International Business