In the context of barriers to international communication, which term refers to the amount of other messages competing for a potential consumer's attention?
A)Alternative signals
B)Source effects
C)Noise
D)Channel effects
E)Country of origin effects

Question

Quizplus · Accepted Answer

Noise tends to reduce the probability of effective communication. Noise refers to the amount of other messages competing for a potential consumer's attention, and this too varies across countries.

In the Context of Barriers to International Communication, Which Term