Which of the following factors limits a firm's ability to use the same marketing message?
A)Channel exclusivity
B)Channel quality
C)Cultural differences
D)Concentrated retail systems
E)Fragmented retail systems

Question

Quizplus · Accepted Answer

Cultural differences limit a firm's ability to use the same marketing message and selling approach worldwide. What works well in one country may be offensive in another.

Which of the Following Factors Limits a Firm's Ability to Use