Which of the following is a factor that determines the optimal distribution strategy?
A)Communication strategy
B)Country of origin effects
C)Channel quality
D)Noise levels
E)Source effects

Question

Quizplus · Accepted Answer

A choice of distribution strategy determines which channel the firm will use to reach potential consumers. The optimal strategy is determined by the relative costs and benefits of each alternative, which vary from country to country, depending on retail concentration, channel length, channel exclusivity, and channel quality.

Which of the Following Is a Factor That Determines the Optimal