Which of the following is the most important determinant of channel length?
A)The degree to which the retail system is fragmented
B)The increase in car ownership and two-income households
C)The level of consolidation in the global retail industry
D)The amount of difference between product or technical standards
E)The level of economic development of a country

Question

Quizplus · Accepted Answer

The most important determinant of channel length is the degree to which the retail system is fragmented. Fragmented retail systems tend to promote the growth of wholesalers to serve retailers, which lengthens channels.

Which of the Following Is the Most Important Determinant of Channel