Which strategy refers to the means that a firm chooses for delivering a product to its consumer?
A)Pull
B)Distribution
C)Push
D)Communication
E)Pricing

Question

Quizplus · Accepted Answer

A critical element of a firm's marketing mix is its distribution strategy: the means it chooses for delivering the product to the consumer. The way the product is delivered is determined by the firm's entry strategy.

Which Strategy Refers to the Means That a Firm Chooses