Which of the following factors helps a firm shorten channel length?
A)The entry of large discount superstores
B)A firm's insistence on dealing with wholesalers instead of manufacturers
C)Fragmentation of a retail system
D)A small sales force
E)Smaller sales orders generated from sales calls

Question

Quizplus · Accepted Answer

A factor that is shortening channel length in some countries is the entry of large discount superstores, such as Carrefour, Walmart, and Tesco. The business model of these retailers is, in part, based on the idea that in an attempt to lower prices, they cut out wholesalers and instead deal directly with manufacturers.

Which of the Following Factors Helps a Firm Shorten Channel