According to research, when do consumers usually use the country of origin as a cue when evaluating a product?
A)When a firm tries to deemphasize its foreign origins
B)When consumers lack detailed knowledge of a product
C)When an advertising campaign stresses the positive performance attributes of a product
D)When a limited number of messages compete with each other for consumers' attention
E)When a firm resorts to personal selling instead of mass media advertising

Question

Quizplus · Accepted Answer

A subset of source effects is referred to as country of origin effects, or the extent to which the place of manufacturing influences product evaluations. Research suggests that the consumer may use country of origin as a cue when evaluating a product, particularly if he/she lacks more detailed knowledge of the product.

According to Research, When Do Consumers Usually Use the Country