The focus groups have a higher cost of implementation compared to other approaches used for gathering customer information.

Name: The focus groups have a higher cost of implementation compared to other approaches used for gathering customer information.
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Question

Quizplus · Accepted Answer

Focus groups typically require the hiring of a moderator, a location or facility to conduct the group, and compensation for the participants. This can be more costly than methods such as surveys or social media monitoring.

The Focus Groups Have a Higher Cost of Implementation Compared