Which of the following is true of the American Customer Satisfaction Index?
A)It is not effective in quantifying the value that customers place on products.
B)It is based on customer evaluations of the quality of goods and services.
C)It evaluates only the goods and services produced by the domestic firms.
D)It is updated on a rolling basis once a year by measuring all the sectors of the economy.

Question

Quizplus · Accepted Answer

The American Customer Satisfaction Index (ACSI) is based on customer evaluations of the quality of goods and services. It is a consumer satisfaction survey that measures how satisfied customers are with the products and services provided by different companies and industries. It is considered an effective tool for evaluating customer satisfaction and loyalty.

Which of the Following Is True of the American Customer