Which of the Following Is a Reason Why Organizations Measure

Which of the following is a reason why organizations measure customer engagement and satisfaction?

A) It helps them in determining their financial requirements and the required value of the cash reserve ratio.
B) It helps them to discover customer perceptions of how well the organization is doing in meeting customer needs.
C) It helps them to segment markets based on demographic characteristics of the customers.
D) It helps them in determining their human resource requirements.