Website personalisation is based on data collected by the CRM systems.When and why does website personalisation occur?
A) Website personalisation occurs when a website can 'know' enough about a person's likes and dislikes to fashion offers that are more likely to appeal to that person
B) Website personalisation occurs when a website has been infiltrated by the organisation's CRM
C) Website personalisation is in the development phase only
D) Website personalisation occurs only when a website's characteristics are collected by the organisation
Correct Answer:
Verified
Q32: What type of system can take an
Q33: Which of the following statements is correct?
A)Collective
Q34: What are the three primary operational CRM
Q35: CRM moves far beyond technology by identifying
Q36: Web-based tools that make it easy for
Q38: _ is an organisation's key strength,a business
Q39: What supports back-office operations and strategic analysis
Q40: What is cross-selling?
A)Selling branded products or services
Q41: M&M's maker Mars used _ to identify
Q42: _ involves capturing,classifying,evaluating,retrieving and sharing information assets
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