If IBM introduces a new software package in January,Microsoft can probably imitate or duplicate this package by February of the same year.However,if IBM technical support people are trained and motivated to provide "knock your socks off service," Microsoft will have a difficult time imitating this service within a month.This is an example of how employees can provide a competitive advantage.What theory is being applied here?
A)behavioural perspective
B)resource-based view
C)human capital
D)strategic management

Question

Quizplus · Accepted Answer

The theory being applied here is the resource-based view, which asserts that a firm's resources and capabilities are the primary determinants of its competitive advantage. The example shows that IBM's technical support people, as a resource, can provide a competitive advantage that is difficult to imitate, even by a competitor as capable as Microsoft.

If IBM Introduces a New Software Package in January,Microsoft Can