In 1991 when the US.General Accounting Office (GAO) studied the financial effect of service quality on companies that had won the Malcolm Baldrige National Quality Award,it determined that these elite quality firms benefited in all of the following ways EXCEPT:
A) Increased market share
B) Improved return on sales
C) Improved sales per employees
D) Increased return on assets
E) Increased advertising
Correct Answer:
Verified
Q1: _ marketing is used by companies to
Q3: The ROSQ approach would be appropriate for
Q4: Which of the following is NOT likely
Q6: Return on service quality (ROSQ):
A) Is based
Q7: The best known and most widely respected
Q9: Which of the following has the strongest
Q12: The increased profits a service firm realizes
Q15: The benefits of offensive marketing have been
Q16: PIMS (profit impact of marketing strategy)research:
A) Is
Q18: The owner of Fiori Flower and Gift
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