For quite some time,Kentucky Fried Chicken (KFC)has grown through providing its service outside the United States.After over two decades of expansion in China,the company is now planning to explore Africa as a new market and expects to double its number of outlets in Africa by 2014.KFC has developed a growth strategy emphasizing:
A) Share building
B) Market development
C) Service development
D) Diversification
E) Market integration

Question

Quizplus · Accepted Answer

KFC's growth strategy emphasizes market development, as they are looking to expand and explore a new market in Africa. Share building focuses on increasing market share in existing markets, service development focuses on improving existing services, diversification involves expanding into new products or industries, and market integration involves combining different markets or industries. None of these options align with KFC's current strategy for expansion in Africa.

For Quite Some Time,Kentucky Fried Chicken (KFC)has Grown Through Providing