McDonald's offers home and office delivery service in selected markets in the U.S.and Canada.McDonald's delivery service is a _____ growth strategy.
A) Share building
B) Divestment
C) Service development
D) Diversification
E) Market integration

Question

Quizplus · Accepted Answer

McDonald's delivery service is an example of service development, which involves creating and offering new services to existing customers. This is different from diversification, which involves entering new markets or developing new products. Share building and market integration are not relevant in this context, and divestment involves disposing of or discontinuing a business unit, which is not the case here.

McDonald's Offers Home and Office Delivery Service in Selected Markets