At the partnership stage of the customer relationship,the firm is most concerned with:
A) Creating a competitive advantage
B) Customer satisfaction
C) The enhancement of its relationship with the customer
D) Creating service loyalty
E) Customer retention

Question

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At the partnership stage, the firm's main objective is to enhance its relationship with the customer. This means that the firm is focused on developing a long-term, mutually beneficial partnership with the customer. This partnership involves a high level of cooperation, collaboration and trust between the two parties. The firm seeks to understand the customer's needs, preferences and values in order to tailor its products and services to meet those needs. This approach helps to create a loyal customer base, which is essential for the long-term success of the firm.

At the Partnership Stage of the Customer Relationship,the Firm Is