A study revealed that when consumers are dissatisfied with a product or an individual business,
A) most of their complaints are fully resolved-if they are just reported.
B) a majority of their complaints are never reported.
C) a marketing manager should just ignore most complaints because they are the result of dealing with consumers.
D) All these answers are correct.
Correct Answer:
Verified
Q65: Comment cards are generally used to measure
A)customer
Q66: Marketing inefficiencies are due to all of
Q67: The authors of the text contend that
A)both
Q68: According to the text:
A) both micro-marketing and
Q68: Micro-marketing effectiveness can be measured by assessing
A)the
Q71: When evaluating macro-marketing,
A)the evaluation is necessarily subjective.
B)the
Q74: Consumer satisfaction
A)is a highly reliable standard for
Q75: In the U.S. market-directed system, it is
Q75: Macro-marketing
A)is probably best evaluated by how individual
Q80: _ can be used as a rough
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