Consumer satisfaction
A)is a highly reliable standard for evaluating macro-marketing effectiveness.
B)is easy to measure because it is a highly personal concept.
C)is the objective of all macro-marketing systems.
D)depends on consumers' level of expectation.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Consumer satisfaction depends on and is relative to the level of aspiration or expectation.

Consumer Satisfaction