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According to the Text,micro-Marketing May Cost Too Much Because Too

Question 77

Multiple Choice

According to the text,micro-marketing may cost too much because too many managers


A) seize on whatever strategy seems easiest.
B) are slow and bureaucratic.
C) jump on the "what's new" bandwagon without a strategy that ensures customer satisfaction and company profits.
D) have the mentality of "that's not the way we do things."
E) All these answers are correct.

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