Alia was satisfied with the old television that she had owned for years.But after watching a few shows on her friend's big,flat-screen,HD television,she felt that she should buy a newer model for herself.Which of the following limitations of measuring macro-marketing effectiveness does this illustrate?
A)Customer satisfaction is easy to measure by means of a survey or a poll.
B)Customer satisfaction depends on and is relative to individual aspirations.
C)Customer satisfaction remains unchanged even when levels of expectation rise.
D)The American Customer Satisfaction Index provides an accurate measure of satisfaction.
E)The average level of customer satisfaction provides a complete picture for evaluating macro-marketing effectiveness.

Question

Quizplus · Accepted Answer

Satisfaction depends on and is relative to one's level of aspiration or expectation.Less prosperous consumers begin to expect more out of an economy as they see the higher living standards of others.

Alia Was Satisfied with the Old Television That She Had