Macro-marketing
A)is probably best evaluated by how individual consumer-citizens vote.
B)can be evaluated with quantitative measures of consumer satisfaction.
C)is concerned with how efficiently individual companies use their resources.
D)is easier to evaluate than micro-marketing.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

The supreme test is whether the macro-marketing system satisfies enough individual consumer-citizens so that they vote to keep it running.

Macro-Marketing