The ad for a very expensive online course states,"You will become the person that you want to be." With regard to price sensitivity,the ad
A)focuses on an emotional benefit to make customers less price sensitive.
B)decreases the significance of the end benefit of the purchase to increase price sensitivity.
C)presents the marketing manager with an ethical dilemma.
D)makes people more price sensitive by promising great benefit.
E)offers customers an incentive to cover switching costs.

Question

Quizplus · Accepted Answer

The greater the significance of the end benefit of the purchase,the less price sensitive customer are,so positioning efforts often focus on the emotional benefits of a purchase to increase the end benefit's significance.

The Ad for a Very Expensive Online Course States,"You Will