Customers are likely to be less price sensitive
A)the greater the total expenditure.
B)the greater their share of the cost.
C)the greater the significance of the end benefit.
D)the more easily prices can be compared.
E)the greater the availability of substitutes.

Question

Quizplus · Accepted Answer

Customers are less price sensitive the greater the significance of the end benefit of the purchase.

Customers Are Likely to Be Less Price Sensitive