Customers are likely to be more price sensitive when
A)the total expenditure is great.
B)they have to pay the bill themselves.
C)the end benefit isn't very significant.
D)they haven't yet spent any money related to the purchase.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

Customers are likely to be more price sensitive when 1)the total expenditure is great; 2)they have to pay the bill themselves; 3)the end benefit isn't very significant; and 4)they haven't yet spent any money related to the purchase.

Customers Are Likely to Be More Price Sensitive When