If Macy's department store prices its men's ties at $10 intervals between $38 and $68,it is an example of
A)reference pricing.
B)price lining.
C)bundle pricing.
D)leader pricing.
E)bait pricing.

Question

Quizplus · Accepted Answer

Price lining is setting a few price levels for a product line and then marking all items at these prices.This approach assumes that customers have a certain reference price in mind that they expect to pay for a product.

If Macy's Department Store Prices Its Men's Ties at $10