Some consumers maintain a price-quality association,meaning that if a product has a high price,they assume the product must have high quality.This price-quality association is the basis for the use of
A)odd-even pricing.
B)prestige pricing.
C)leader pricing.
D)reference pricing.
E)price lining.

Question

Quizplus · Accepted Answer

Prestige pricing is setting a rather high price to suggest high quality or high status.

Some Consumers Maintain a Price-Quality Association,meaning That If a Product